By Caroline Schurman-Grenier If you want to get into business, you’re going to want to have your brand or company stand out. Let’s say you want to start your own production company. You’ll need a name and maybe even a design that differentiates your company from the others; when people see it, they immediately associate it with your company. Think Coco Chanel, Nike or even St-Hubert Barbecue. When we see their logo, name or slogan, we know what we’re dealing with. So what are those all called? They’re called a trademark and can be very important for anyone who wants.